The platform is rolling out a new feature that allows them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the service disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a rise in AI content, driven by new video-generation tools.
AI Proliferation Online
Studies have shown that almost a tenth of the quickest rising channels on a competing service only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, mass-produced content that is often absurd or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to offer the community the option to see more or less of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The service shared that there are currently over a billion videos on its service labeled as artificially created. Collectively, over 100 m pieces of content are submitted to the service each day, making clips made by AI a limited percentage of its total content library.
How to Adjust Settings
Viewers will be able to reduce or increase the level of AI content they see by opening the topic control option in the platform and choosing the AI content topic. Further subjects that are already be adjusted under the setting include current affairs, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s rules mandate users to label convincing AI-made content, and it prohibits harmful fake videos of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will henceforth apply an AI-generated label to content created with its proprietary AI systems, or identified by an cross-platform project for spotting content made by AI. This action is intended to stop users from trying to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and organizations to develop learning resources about using AI responsibly. This program will assist educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
The video-sharing app has supported its content review process, following discussion over proposals to lay off numerous content moderators in Britain. The company is expected to eliminate hundreds of positions in its user protection team in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would continue to be important, but automated tools can protect employees by filtering out the most harmful content prior to it has to be seen by people. The company announced a notable drop in disturbing and violent content handled by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is making a difference process content quickly.”
